Case Study: Affinion Group achieves tighter head-count control and maximized HR-software ROI with SAP SuccessFactors

What’s the Best Way to Maximize Investments in HR Software and Increase Employee Loyalty

Affinion Group, a customer engagement and loyalty program provider with about 3,700 employees, needed to maximize its investment in HR software to boost employee loyalty and better manage HR tasks. The company was already using SAP SuccessFactors — including Employee Central, Compensation, Performance & Goals, and Onboarding — but faced challenges with inconsistent position‑management data and difficulty managing and reporting head count.

Affinion engaged SAP SuccessFactors’ SAP Preferred Care services to optimize position management and streamline head‑count processes, aligning HR and finance and cleaning up company‑wide data. As a result, Affinion achieved more accurate head‑count planning, tighter lifecycle and new‑hire tracking, and a higher return on its HR software investment at lower cost, with SAP SuccessFactors enabling the measurable improvements.

Affinion Group

Shamara Singh

Manager, Human Resources Information Technology