Case Study: Ferrara boosts contactable consumers and email engagement with SAP SuccessFactors

Sweetening customer engagement by fostering a direct relationship with consumers

Ferrara wanted to create a modern omnichannel experience for consumers and build stronger relationships with fans across its brands. Legacy technologies made it harder to engage and personalize experiences across channels, while strict consumer data onboarding and privacy compliance remained a priority. Ferrara turned to SAP SuccessFactors, including SAP Customer Data Platform and SAP Engagement Cloud, to support its customer engagement goals.

With SAP SuccessFactors, Ferrara implemented SAP CIAM for B2C, SAP Customer Data Platform, and SAP Engagement Cloud to create a more unified data foundation and improve targeting. The company increased contactable consumers by 59%, saw e-mail open rates of 20% to 30% — 10% to 20% above the industry average — and increased sweepstake campaign registrations by a factor of three, while staying compliant with consumer privacy laws.

Ferrara

George Lesko

Vice President