Case Study: McDonald's UAE achieves digital HR transformation and faster local hiring with SAP SuccessFactors

Serving Up a Satisfying Experience for Employees and Candidates

McDonald's (operated in the UAE by Emirates Fast Food Company LLC) needed to digitalize and standardize inefficient, paper-based HR processes for a young, highly distributed workforce across 185 restaurants. Faced with inconsistent policies, heavy administrative burden on restaurant managers, and COVID-19 restrictions that halted overseas recruitment, the company turned to SAP SuccessFactors—including Employee Central and Recruiting—to modernize HR and hiring.

SAP SuccessFactors solutions delivered a single HR and payroll system for 5,000 employees, mobile self-service and automated workflows, and a digital recruiting process that scaled local hires from 30 to 150 per month. The implementation reduced paperwork by 90%, cut phone queries to store managers by 75%, made key HR processes up to 40x faster (vacation requests), sped accommodation allocation by 70% and performance reviews by 75%, and enabled instant mobile access to personal data and payslips.

McDonald's

Binay Moktan

HR Director