Case Study: Sorrifácil achieves cloud CRM integration expertise and IT self‑sufficiency with SAP SuccessFactors

Serving 1.3 million patients at more than 100 dental clinics throughout Brazil

Sorrifácil Franchising Ltda., a Brazilian dental-franchise network serving 1.3 million patients across more than 100 clinics, needed deeper expertise in cloud-based CRM and integration as it scaled. Working with SAP SuccessFactors and leveraging solutions such as SAP Marketing Cloud, SAP Integration Suite, SAP Service Cloud, Qualtrics CustomerXM and SAP Enterprise Support, Sorrifácil sought clarity on functionality, integration capabilities, and best practices to make its IT team more independent and ready for future innovations.

SAP SuccessFactors delivered a combination of hands-on expert support, a pilot continuous quality check, step-by-step integration training, and use of the SAP Discovery Center to map production integration flows. As a result, Sorrifácil gained a clear understanding of integration scenarios and best practices, strengthened team skills and confidence, and became more self-sufficient in managing and optimizing its cloud-based marketing and service solutions.

Sorrifácil

Everson Martins Baptista

President and CEO