Case Study: Basamh Trading Company achieves unified employee data and improved performance management with SAP SuccessFactors

Optimizing Operations and Empowering People with Unified Data and Intelligent Processes

Basamh Trading Company, a Saudi regional leader in import and distribution of consumer goods, faced inflexible legacy systems, siloed processes, and manual data gathering that hindered visibility and growth. To modernize operations and support expansion, the company partnered with SAP — including SAP SuccessFactors for unified employee data and performance management — and adopted SAP S/4HANA and related SAP solutions to standardize processes and gain real-time insights.

SAP implemented an integrated landscape (SAP S/4HANA plus Extended Warehouse Management, Promotions and Agreements by Vistex, Direct Store Delivery and SAP SuccessFactors), hosted on SAP HANA Enterprise Cloud, creating a single source of truth and automating key processes. The deployment delivered measurable results: customer record creation fell from 10 minutes to 10 seconds, forecast accuracy is targeted to improve by 15% over three years, days sales outstanding and days in inventory are expected to drop by up to 10%, IT support efficiency rose ~25%, and the company reported record sales in the first quarter after go‑live — with SAP SuccessFactors providing unified HR data and improved performance management.

Basamh Trading Company

Osama Islam

Group IT Director