Case Study: Tryg achieves 25% sales growth and 23% higher customer satisfaction with SAP SuccessFactors

Increasing Sales and Customer Satisfaction with SAP SuccessFactors Solutions

Tryg, a Danish insurance company, needed to understand how employee behaviors and sales competencies drove customer experience and revenue. To replace disconnected databases and a complex bonus model, Tryg selected SAP SuccessFactors solutions—starting with SAP SuccessFactors Performance & Goals and later adding Compensation, Learning and other SuccessFactors modules—to create a unified HR system that links competencies to business KPIs.

Using SAP SuccessFactors, Tryg defined measurable sales competencies, integrated an impact matrix, applied targeted learning and tested competency adoption over time, and consolidated compensation and payroll data. The SAP SuccessFactors implementation delivered measurable impact: >10% increase in training effectiveness, >25% increase in sales, and >23% higher customer satisfaction (NPS), while improving manager productivity and enabling clear ROI reporting on training.

Tryg

Steen Wung-Sung

Head of HR Technology