Case Study: Bangkok Airways achieves streamlined HR processes and improved employee engagement with SAP SuccessFactors

How Does an Airline Keep Employees On Board with Its Vision to Be the Best

Bangkok Airways, a 3,000-employee airline, faced inefficient HR systems that were slowing its goal to be the industry’s best and hampering adoption of new software features and structured learning. To modernize HR processes and support digital transformation, Bangkok Airways implemented SAP SuccessFactors solutions supported by SAP Enterprise Support services, including a dedicated support engineer, value mapping, touch‑point meetings, and guidance from the SAP Enterprise Support Advisory Council.

With SAP SuccessFactors and SAP Enterprise Support, the vendor implemented cloud-based HR processes, knowledge-sharing and testing strategies, and best-practice transfers that streamlined recruiting, onboarding, performance management, succession planning, and learning. Bangkok Airways reports dramatically improved daily HR operations, easier adoption of new features, enhanced cloud knowledge, higher employee motivation, and smoother IT operations as measurable outcomes of the SAP SuccessFactors implementation.

Bangkok Airways

Sook Plengchan

System Analysis Back Office Manager