Case Study: Mabe achieves 4–5× faster operations and improved customer experience with SAP SuccessFactors

How Does Advancing a Digital Transformation Boost Customer Experience

Mabe, a Mexico City–based appliance maker that sells 10 million household appliances a year in 75 countries, needed to accelerate a customer-centric digital transformation to protect its rapid growth and improve customer experience across 17 countries. To modernize ERP, HR, analytics, and customer engagement, Mabe engaged SAP SuccessFactors and the broader SAP portfolio, including SAP S/4HANA, SAP Customer Experience, SAP Analytics Cloud, and SAP Early Adopter Care.

SAP SuccessFactors helped implement the SAP SuccessFactors Human Experience Management Suite alongside a full SAP S/4HANA conversion completed over a single weekend using near‑zero‑downtime methodology, plus deployment of SAP Customer Experience and SAP Analytics Cloud, employee upskilling, and mobile access. The result was faster, more agile operations and consistent cross‑channel service across markets — and, according to Mabe’s CIO, operations now run four to five times faster — with improved visibility, end‑to‑end customer processes, and readiness to adopt ML/AI.

Mabe

Rogelio Arizpe

Chief Information Officer