Case Study: Dafiti Group achieves unified, mobile-first HR and 90% faster HR responses with SAP SuccessFactors

How Does a Major Fashion Retailer Build a Designer HR System

Dafiti Group, the largest fashion and lifestyle e‑commerce company in Latin America with operations in Brazil, Argentina, Chile, and Colombia, needed a digital transformation of HR to support growth across 6,000 brands and 450,000 products. To optimize HR operations, boost job satisfaction and retention, and spread a collegial culture, Dafiti launched the “I am Dafiti” program using SAP SuccessFactors solutions and SAP Fiori apps (with partner EPI‑USE).

Using SAP SuccessFactors, Dafiti unified HR processes into a single source of people data and implemented a mobile‑first, self‑service strategy and standardized workflows across regions. The solution delivered enterprise visibility over goals and OKRs, a dedicated HR support center with response times 90% shorter, improved security for talent decisions, and greater mobility for employees to pursue opportunities across countries.

Dafiti Group

Gustavo Ferraz

Innovation and Human Experience Manager