Case Study: Lufthansa Technik achieves harmonized global sales collaboration and increased efficiency with SAP SuccessFactors

How can we ensure the best collaboration in sales across our highly specialized product areas

Lufthansa Technik, a global MRO provider, faced fragmented technical data and inconsistent sales processes across decentralized regions that made it difficult to get the right information to the right teams at the right time. To address misaligned account handling and non-standardized pipeline and offer management, Lufthansa Technik engaged SAP SuccessFactors and adopted solutions including SAP Sales Cloud and SAP Preferred Success.

SAP SuccessFactors implemented harmonized processes and cloud-based systems (SAP Sales Cloud with SAP Preferred Success) to unify information sharing, collaboration and support worldwide. The rollout delivered transparent access to account and pipeline data, modernized sales methods, pro‑active release management and a harmonized support model—resulting in greater efficiency, improved pipeline insight for middle and top management, and accelerated cloud adoption.

Lufthansa Technik

Ronald Rasmussen

Manager Business Development CRM