Case Study: Metinvest achieves digital HR transformation, attracts young talent, and saves $2M with SAP SuccessFactors

How Can Improving Employer Branding Help Attract and Retain Bright Young Talent

Metinvest, a global mining and metals group with 82,000 employees, faced fierce competition for young talent and needed to modernize HR and employer branding to attract and retain millennials and skilled specialists—especially among blue‑collar workers. To build a more open, transparent, and digital employee experience, Metinvest turned to SAP SuccessFactors, deploying SAP SuccessFactors Performance & Goals along with SAP SuccessFactors Mobile and SAP Cloud Platform.

SAP SuccessFactors implemented a modern performance‑management solution that automated goal management, enabled mobile access, and cascaded strategic KPIs across roles. The rollout across six subsidiaries covered 40,000 employees and delivered measurable gains: US$2 million in savings over five years, a 52% reduction in employee time spent on performance management, and a 23% drop in HR administrative time, while improving transparency, continuous manager‑employee communication, and the ability to identify and nurture top performers.

Metinvest

Yuliya Ryakhovskaya

HR Automation Leader, Business Support Director