Case Study: Hero Group achieves an open, inclusive culture and higher employee engagement with SAP SuccessFactors

How Can an Open and Inclusive Company Culture Feed Employees’ Hunger for Success

Hero Group, an international consumer‑products company serving 200 million people with 4,000 employees in 19 countries and CHF 1.16 billion in revenue, needed to foster an open, inclusive culture that would increase engagement, boost motivation, and support career development. To modernize HR and enable continuous dialogue and real‑time performance tracking, Hero Group implemented SAP SuccessFactors, deploying SAP SuccessFactors Performance & Goals with support from partner Gaius HR.

With SAP SuccessFactors Performance & Goals, Hero Group established continuous feedback and goal alignment, trained 62 internal trainers who in turn trained 1,600 employees, and enabled year‑round performance conversations focused on skills and development. The SAP SuccessFactors solution helped embed the company’s core values globally, raise engagement and morale, align employee goals to corporate strategy, and build a culture that attracts younger talent — delivering measurable training reach and improved people‑management practices across the organization.

Hero Group

Bill Parker

VP HR & Corporate Communications