Case Study: Fomento Económico Mexicano S.A.B. de C.V. (FEMSA) achieves HR digital transformation, 50% faster hiring and a 40% smaller recruiting team with SAP SuccessFactors

Future at work with higher employee engagement

Fomento Económico Mexicano S.A.B. de C.V. (FEMSA), a global beverage, retail and logistics group with hundreds of thousands of employees, faced fragmented HR operations, legacy systems, manual processes and functional silos that limited agility, employee experience and increased TCO. To modernize HR and enable self-service, FEMSA partnered with SAP SuccessFactors and adopted the Model Company for HR approach, complemented by SAP BTP for extensions and integrations.

SAP SuccessFactors implemented the full suite (including Employee Central Payroll) with SAP BTP services (portals, Integration Suite and conversational AI chatbots) to centralize records, automate processes and deliver an omnichannel digital experience. The deployment (live since 2019 for ~240,000 users) delivered measurable impact: recruiting headcount reduced ~40%, time-to-hire cut by ~50%, recruitment cost efficiency of roughly $2M, and extensive automation (chatbots handling recruitment tasks and contributing to recruiter reductions), while lowering TCO and improving agility and employee self-service.

Fomento Económico Mexicano S.A.B. de C.V. (FEMSA)