Case Study: Etihad Airways achieves 6,000 applications in the first week and unified recruiting with SAP SuccessFactors

Etihad Airways Building a New Recruiting Web Site to Find the Best Talent with SAP SuccessFactors Solutions

Etihad Airways, the Abu Dhabi‑based carrier with about 26,000 employees, needed best‑in‑class HR technology to support rapid growth and to unify and streamline recruiting, onboarding, contracting, and awards. After evaluating options, the airline selected SAP SuccessFactors solutions to redesign its recruitment processes and careers experience.

Using SAP SuccessFactors in the cloud, Etihad launched a new careers website integrated with professional social platforms, standardized job descriptions and posting procedures, improved requisition tracking, and unified onboarding workflows. The initiative delivered immediate results: 160,000 site visits and 6,000 applications in the first week, 14,000 talent‑community signups, and real‑time visibility into application status for candidates, hiring managers, and recruiters.

Etihad Airways

Mona Walid

Vice President of Talent Acquisition