Case Study: San Francisco 49ers achieves 10x workforce growth and streamlined HR with SAP SuccessFactors

Empowering Employees Across the Franchise with SAP SuccessFactors Solutions

The San Francisco 49ers faced a massive HR challenge after relocating to Santa Clara and growing their staff from about 125 to more than 1,200 in a single off-season. To streamline recruiting, onboarding and performance management at scale, the 49ers chose SAP SuccessFactors and deployed its cloud-based Recruiting, Employee Central, and Performance & Goals solutions (and integrated SAP Jam for communications).

SAP SuccessFactors implemented the suite in three months, centralizing employee data, enabling paperless self-service for managers and applicants, and providing tools to set and track development goals. The result: faster hiring and onboarding, clearer manager–employee communication, a more engaged workforce, and a holistic view of HR and budget data—supporting a nearly 10x staff expansion with simpler, more efficient HR operations.

San Francisco 49ers

Sean Kundu

Vice President