Case Study: McDonald's UAE achieves digital HR transformation and faster operations with SAP SuccessFactors

Emirates Fast Food Company: Building a Digital Enterprise to Satisfy Customer Hunger for More

McDonald's in the UAE (operated by Emirates Fast Food Company) needed to modernize operations and become a digital-first, data-driven business to support rapid growth (8–10 new outlets annually) and ensure consistent customer and employee experiences across 185 restaurants. To meet these challenges it engaged SAP SuccessFactors as part of a broader SAP cloud transformation, deploying SAP SuccessFactors Employee Central and Employee Central Payroll alongside SAP S/4HANA Cloud and SAP Analytics Cloud.

SAP SuccessFactors delivered a mobile-first, centralized HR and payroll foundation integrated with the company’s cloud ERP and analytics, automating workflows and creating a single source of truth for 5,000 employees. The SAP SuccessFactors-enabled solution produced measurable gains: 40x faster key HR processes, 33% faster month-end close (saving 2 days), instant access to balance statements (vs. 4 hours previously), 24x7 mobile access, 70% faster accommodation allocation, and improved real-time visibility for data-driven decisions across McDonald's UAE.

McDonald's

Walid Fakih

General Manager