Case Study: Atlantic Grupa achieves 59% faster time to hire with SAP SuccessFactors

Atlantic Grupa Accelerating Time to Hire with SAP SuccessFactors

Atlantic Grupa, a Zagreb-based consumer products company with about 5,370 employees, needed to eliminate manual paper-based recruiting, gain a unified view of recruitment KPIs and open positions, and build a strong talent pool. To address these challenges they selected SAP SuccessFactors, deploying the SAP SuccessFactors Recruiting solution to modernize and standardize their hiring processes.

Using SAP SuccessFactors, Atlantic Grupa implemented centralized candidate pools, automated workflows, targeted sourcing, and intuitive self-service/“quick apply” features, improving compliance and supporting seasonal and long-term workforce planning. The SAP SuccessFactors deployment delivered measurable impact—reducing time to fill by 59% and enabling roughly 1,000 new hires per year while providing full visibility into candidate skills and experience.

Atlantic Grupa

Danica Miller

Head of Talent Acquisition and Onboarding