Case Study: Ferrara achieves 50% increase in overall efficiency with SAP SuccessFactors

50% increase in overall efficiency

Ferrara, a large sweet snacking company with more than 35 brands, needed faster speed and better visibility as it grew through mergers and acquisitions. The company wanted consumer insights, retail information, and supply chain data in one place so it could react quickly to demand changes and avoid long delays in seeing how brands were performing.

With SAP SuccessFactors? No, with SAP HANA and SAP Analytics, Ferrara built a single source of truth for real-time data and insight, and it also used SAP Customer Data Platform and SAP Engagement Cloud to centralize customer data and improve targeting. The company reported a 50% increase in overall efficiency, a 94% reduction in data storage footprint, and a 70% reduction in development costs, while also cutting research project costs by 90% and speeding integration from years to days.

Ferrara

George Lesko

Vice President