Case Study: Cisco accelerates sales cycles and drives $1B+ in new revenue with SAP HANA

What Happens When Sales Reps Become Just as Valuable as the Products They Sell

Cisco Systems, a global high‑tech networking and telecommunications leader, faced a sales execution challenge: reps lacked real‑time, consolidated customer insights, which limited their ability to engage customers proactively and shorten sales cycles.

By deploying SAP Predictive Analytics on the SAP HANA platform, Cisco built a single data warehouse and recommendation engine that delivers personalized account views, real‑time dashboards, and machine‑learning driven pitch recommendations. The rollout—used by 17,000 sales agents—boosted win rates, shortened cycles, increased customer satisfaction, and generated more than $1 billion in new revenue from proactive recommendations.

Cisco

Larry Goryachkovskiy

Lead Analyst