SAP HANA
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Case Study: Parkwood Entertainment achieves real-time fan insights and deeper superfan engagement with SAP HANA
A SAP HANA Case Study
Using Phizzle Software on SAP HANA to Understand Fans
Parkwood Entertainment, a New York–based management and production company, needed a better way to track Twitter conversations and identify the superfans who drive artist buzz. Manual data aggregation left the team unable to follow real-time sentiment, segment influential fan demographics, or time content releases for maximum impact.
Working with SAP partner Phizzle, Parkwood deployed the phz.io social‑listening and FanTracker apps on the SAP HANA platform, surfacing Twitter data in custom real‑time dashboards. The solution automatically identifies superfans, filters bots, measures sentiment and interests, and enables targeted, timely messaging—boosting fan engagement, increasing superfan lifetime value, and providing the analytics foundation for deeper, predictive insights.
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Parkwood Entertainment
Rachel Hislop
Online Content Manager