Case Study: Ferrara Candy Company achieves real-time sales insights and a single customer view with SAP HANA

Unlocking Unprecedented Capabilities with SAP HANA and SAP BusinessObjects™ Business Intelligence

Ferrara Candy Company, a leading U.S. maker of nonchocolate confections with about $1.1 billion in revenue and 2,700 employees, needed to consolidate information silos and give its sales team a single, real-time view of customers. The company sought faster, governed insights that required minimal training, better mobile access, and tools that could meet growing BI demands.

Ferrara implemented SAP HANA and SAP BusinessObjects BI to deliver real-time, governed reports and a unified customer view on mobile devices, eliminating manual reporting and data latency. The rollout cut data-modeling time by 90%, turned reports from minutes into seconds, met 100% of BI needs, and boosted sales reps’ productivity and decision-making—positioning Ferrara to expand live-business, visualization, and predictive analytics capabilities.

Ferrara Candy Company

Mustafa Mustafa

Director BI and Application Development