Case Study: FC Bayern achieves 90% time savings and scalable jersey customization with SAP HANA

Uniting with fans to be an inspiring, successful, and sustainable football and basketball club

FC Bayern, a leading football and basketball club, faced a complex, error-prone process managing its flagship customizable player jerseys—each with many name, number, and badge combinations—made worse by frequent mid-season player changes. The club needed a highly integrated, cloud-ready and scalable IT solution to handle mass transactions and enable multidimensional sales sets without slowing merchandising operations.

By extending SAP S/4HANA on SAP Business Technology Platform and SAP HANA Cloud, FC Bayern created a clean, side‑by‑side cloud solution that let the merchandising team manage jerseys independently. The implementation generated 10,000 sales sets in three months, cut jersey preparation from over 10 hours to 2 hours (about a 90% time saving), reduced staffing from four people to one, and delivered unified sales handling with a scalable, future-ready platform.

FC Bayern

Stefan Fazis

Head of Supply Chain