Case Study: Covenant Transportation Group achieves a 15% reduction in driver turnover and rapid ROI with SAP HANA

Reducing Driver Turnover and Building a Safer Workforce with SAP Predictive Analytics

Covenant Transportation Group (CTG) is a U.S. trucking and logistics company that provides end-to-end freight, hazmat, equipment brokerage, and lending services. Facing an industry-wide driver shortage and annual turnover rates exceeding 100%, CTG struggled to maintain safe, on-time service and retain experienced drivers.

By deploying SAP Predictive Analytics on the SAP HANA platform (hosted to avoid infrastructure costs), CTG identified drivers at risk of leaving and the factors driving attrition. The initiative cut driver turnover by 15% in the first year, paid back its investment in under six months, and enabled better talent development, improved safety, and expanded, lower-cost customer offerings — with plans to extend predictive analytics to maintenance and lending.

Covenant Transportation Group

Chris Orban

VP Advanced Analytics