Case Study: Madura Fashion & Lifestyle reduces IT costs and streamlines operations with SAP HANA

Reducing Cost of IT Operations with SAP Enterprise Support

Madura Fashion & Lifestyle, part of Aditya Birla Nuvo, is a fast-growing Indian branded apparel retailer whose rapid expansion put pressure on its IT landscape. The company needed a robust data‑management strategy, better system performance, lower IT operational costs, and removal of obsolete customer objects as it prepared for broader SAP deployments like SAP S/4HANA.

With SAP Enterprise Support (EarlyWatch Alert, data volume management, custom‑code checks and opportunity reports), Madura adopted a value‑based service plan that cut custom code by 45%, reduced the database by 500 GB and improved 38 key customer code objects. The work delivered significant cost savings, simplified operations and a clear foundation for future innovation with SAP HANA, SAP Fiori and S/4HANA.

Madura Fashion & Lifestyle

Kuppuswamy Saravanan

Head of IT Business