Case Study: ULTA Beauty achieves connected, personalized shopping and real-time analytics with SAP HANA

Providing “All Things Beauty, All in One Place” with Help from SAP Solutions

ULTA Beauty, a leading U.S. beauty retailer with 800+ stores, 20,000+ products and 19,000 employees, aims to deliver “All Things Beauty, All in One Place” with trusted, personalized service. To maintain a consistent omnichannel experience while scaling operations and supporting associates, ULTA needed a connected IT backbone for real-time data, inventory visibility and streamlined backend processes.

Leveraging a long-term SAP partnership, ULTA deployed SAP BW on HANA, SAP Point-of-Sale, SAP Mobile Platform plus Ariba, SuccessFactors and Concur to enable real-time analytics, inventory visibility and mobile-enabled personalization. The integrated solution simplified shopping, ensured consistency across channels, supported rapid store growth and contributed to a 300% revenue increase since the first SAP ERP deployment, with plans to deepen personalization and further connect stores and salons.

Ulta Beauty

Diane Rudolph

Cheif Information Officer