Case Study: Göteborg Energi Din El AB cuts costs and boosts performance with SAP HANA

Lower Cost with SAP for Utilities, SAP CRM, and SAP Business Warehouse

Göteborg Energi Din El AB is a Gothenburg-based electricity retailer serving about 300,000 customers daily and focusing on renewable energy. To lower total cost of ownership, improve system stability and performance, and minimize business downtime, the company set out to upgrade its core ERP landscape — including SAP for Utilities, SAP CRM, and SAP Business Warehouse — perform a Unicode conversion, and migrate its database to the SAP HANA platform with a target of reducing infrastructure costs by 20%.

Working with SAP Consulting’s Global Delivery team, Göteborg Energi completed a fast technical upgrade and migration to SAP HANA. The move delivered immediate benefits — 80% shorter backup times, 75% data compression for ERP and BW (50% for CRM), and improved search response rates (from 75% to 90%) — and yielded higher operational efficiency, increased user productivity and faster time to market, putting the company on track to achieve its infrastructure-cost and TCO reduction goals while enabling future analytics and simplification opportunities.

Göteborg Energi Din El AB

S. Jonas Lindberg

Head of ISIT and Program Manager