Case Study: NTUC FairPrice Co-Operative achieves increased sales and real-time inventory visibility with SAP HANA

Increasing Sales with SAP HANA

NTUC FairPrice Co‑operative, Singapore’s largest retailer with 300 stores serving 500,000 customers daily, needed to harness vast transactional data to keep prices low and meet customer demand. The challenge was to enable real‑time analysis of operational store data and drive targeted, personalized marketing while managing large data volumes and eliminating latency.

By deploying SAP HANA and SAP retail/BI solutions, FairPrice established a single source of truth for customer and inventory data, giving real‑time visibility into stock and faster planning. The move delivered a 3x data compression (6.5 TB to 2.2 TB), up to 1,000x performance improvement, minutes‑level visibility into monthly purchase orders, 24x7 high availability, and measurable sales increases from better stock insight.

NTUC FairPrice Co-Operative

Zhang Yan

Deputy Director