Case Study: Kosmocar S.A. achieves consistent customer journeys and increased lead conversion with SAP HANA

How to Digitally Transform the Sales Process to Achieve a Consistent Customer Journey

Kosmocar S.A., the Athens‑based importer and distributor of Volkswagen, Audi and Skoda with some 70 dealers, €330M revenue and over 50 years in market, faced the need to modernize its sales process for a consistent, transparent customer journey across dealerships. The company needed to map its multi‑brand network, support standardized workflows and cross‑dealership management, and enable fast integration of innovations while improving lead handling and customer visibility.

Kosmocar implemented the OneDealer Digital Sales Workplace on SAP HANA and SAP industry cloud, providing bi‑directional CRM integration, REST APIs and OEM connectivity to act as a central sales hub. The solution delivered real‑time servicing availability and more relevant offers, native KPI tracking, full back‑office integration and easier third‑party onboarding — boosting staff adoption, lead conversion and customer satisfaction while reducing employee workload and creating a modern, scalable sales infrastructure.

Kosmocar S.A.

Leonidas Florakis

IT Director