Case Study: PharmaOverseas achieves faster, more accurate medicine delivery and scalable growth with SAP HANA

How Does AI Enable Accurate, Reliable Delivery of Lifesaving Medicines

PharmaOverseas is a leading Egyptian pharmaceuticals distributor serving some 28,000 locations with 13,000 products from over 362 manufacturers. Rapid growth put heavy strain on mission-critical processes: rising transaction volumes, scaling limits at the call center, slow reporting, missed promotional opportunities and a risk that even small errors would delay lifesaving deliveries.

The company migrated to SAP S/4HANA on SAP HANA, supported by IBM Power Systems and Flash Storage, and introduced AI-driven capabilities including conversational chatbots and personalized promotions. The transformation streamlined operations, improved delivery accuracy and expanded product offerings, with results including faster system restores, predicted 50% inventory reduction, forecasted 20% sales growth from targeted promotions and an estimated 30% operational cost savings over three years.

PharmaOverseas

Alaa Elbayoumi

IT Project Manager