Case Study: EquiRatings Limited achieves 60,000+ global viewers and redefined fan engagement with SAP HANA

How Did a Small Company Champion Big Data and Redefine Fan Engagement

EquiRatings Limited, a data‑driven equestrian software company in Ireland, faced a sudden challenge when the COVID‑19 pandemic halted live competitions and left brands and fans disconnected. With deep access to national and international results and strong ties to riders and federations, EquiRatings saw an opportunity to use its predictive analytics expertise to keep global audiences engaged.

Working with SAP Analytics Cloud on SAP Business Technology Platform, EquiRatings launched the Eventing Manager app — a fantasy sports–style experience powered by predictive simulations. The initiative drew about 60,000 viewers from 55 countries during flagship events, achieved 8,500 downloads across 100 countries, sparked interest from major equestrian brands in off‑season simulated competitions, and earned an SAP Innovation Award.

EquiRatings Limited

Diarmuid Byrne

Managing Director