Case Study: Asahi Beverages achieves real-time operational visibility and improved shelf availability with SAP HANA

How Can Every Customer Experience Be as Refreshing as a Cold Drink on a Hot Summer Day

Asahi Beverages, a leading Australian maker and distributor of alcoholic and nonalcoholic drinks (including Asahi Super Dry, Schweppes and Gatorade), faced challenges making sure retailers had the right products at the right time. The company struggled to analyze profitability across products and channels, give sales teams timely access to performance data, and respond quickly to changing market and promotional conditions—issues that risked out-of-stock moments and lost customer satisfaction.

Partnering with Forefront Analytics to deploy the SAP HANA platform and SAP BusinessObjects BI suite gave Asahi real‑time, trusted data as a single source of truth. The solution turned complex reporting from “days to seconds,” improved visibility into daily sales and finances, enabled instant response to customer churn, strengthened retailer relationships, and delivered measurable operational gains—including 33% more products delivered in full on time.

Asahi Beverages

Ross Harris

Head of Data Analytics