Case Study: Daimler Truck North America achieves faster, more accurate bidding with SAP HANA and HCLTech

Helping to keep the world moving with realtime analytics and better data

Daimler Truck North America (DTNA), a leading truck manufacturer, faced significant challenges in its Aftermarket Parts division. Its bidding process was heavily manual, relying on error-prone Excel spreadsheets and siloed data, which led to inconsistent pricing, slow response times of up to five weeks, and an inability to scale. The company partnered with SAP and its system integrator, HCLTech, to implement a solution using SAP Analytics Cloud (SAC) integrated with SAP HANA to achieve data assurance and real-time analytics.

The SAP solution automated the entire bidding process with a new Deal Desk application and Margin Analysis Dashboard powered by SAP HANA. This provided real-time insights, standardized data, and incorporated AI for fuzzy search logic. The results were transformative: bid submission time was reduced by 86% from five weeks to five days, awarded bids quadrupled year-over-year, and part identification accuracy reached 96%. This automation empowered DTNA's teams, improved customer satisfaction, and contributed to a ten-fold increase in sales volume.

Daimler Trucks North America

Adam Knobeloch

Director National Accounts