Case Study: Under Armour achieves real-time inventory and improved fill rates with SAP HANA

Finding a Simple Solution to a Complex Problem with SAP HANA

Under Armour, the performance apparel and footwear maker, faced a logistics challenge as rapid growth made it difficult to keep the right products in the right stores without overstocking. Hour-by-hour shifts in supply and demand strained fill rates and threatened customer satisfaction, so the company needed faster, more precise allocation and inventory control.

Under Armour implemented the SAP HANA platform to enable real-time operations and on-demand allocations, optimize revenue and fill rates, and run scenario planning for different initiatives. The result: greater business control and the ability to deliver the right product to the right place immediately, with future plans to use wearables and predictive analytics to personalize customer experiences and anticipate needs.

Under Armour