Case Study: La Chapelle Fashion Co. Ltd. achieves 5% sales growth and 30% logistics cost reduction with SAP HANA

Dressing for Success and Increasing Sales with SAP HANA

Shanghai La Chapelle Fashion Co. Ltd., a Shanghai‑based retailer with about 39,290 employees, HK$11.5 billion revenue and roughly 7,147 stores across China under nine brands, needed to modernize its systems to keep pace with rapid growth. The company sought live, operation‑level data and predictive insights to support brand- and channel‑specific distribution rules, eliminate manual product‑transfer decisions, and drive workforce, system, and operational efficiencies.

La Chapelle deployed the SAP HANA platform (with R engine and dynamic tiering) to enable predictive analytics, automate transfer planning, and balance store inventory. The company now runs 48 distributions a year (weekly regional transfers), completes transfer allocation planning in six hours, and supports customized distribution across nine divisions — delivering a 5% sales lift, 30% reduction in logistics costs, 1600x faster queries while managing 20 million records, and markedly reduced out‑of‑stock losses.

La Chapelle Fashion Co. Ltd.

Song Sheng

I.T. General Manager