Case Study: DCM Shriram achieves real-time customer insights and faster decision-making with SAP HANA

DCM Shriram Seeing Customer Data Clearly with SAP S/4HANA

DCM Shriram, a 130‑year‑old Indian industrial conglomerate producing sugar, fertilizers and cement, needed faster, real‑time visibility into customer data to stay competitive and make every customer interaction personal and instantaneous. With operations across multiple business units, the company sought to standardize processes and respond quickly to customer demands while building on its long relationship with SAP.

DCM migrated from SAP ERP to SAP S/4HANA on SAP HANA Enterprise Cloud with support from SAP’s Digital Business Services and enabled the SAP Fiori user experience. The move — completed in under six months — gave the company one source of truth for customer data, eliminated reconciliation issues, simplified processes across nine business units, improved productivity, and delivered real‑time, mobile access to information for faster decision‑making.

DCM Shriram

J.K. Jain

Executive Director & CFO