Case Study: Home Shopping Europe (HSE24) slashes campaign lead time from weeks to hours and boosts sales with SAP HANA

Cutting Lead Time for Campaigns from Weeks to Hours with SAP Hybris Marketing and SAP HANA

Home Shopping Europe GmbH (HSE24) is a Munich-based omnichannel home-shopping retailer serving 42 million households with 1.5 million active customers. To boost sales through highly targeted promotions, the company needed faster, self-service access to large customer data sets—previously marketers relied on the business-intelligence team and campaign preparation typically took a week or more.

HSE24 implemented SAP Hybris Marketing on the SAP HANA platform, integrating it with SAP CRM and a third-party data warehouse so marketers can query millions of records in seconds and run campaigns in about two hours. The change delivered 20x faster campaign execution, a 4% increase in repeat purchasers and 30% more net sales per addressed customer, while empowering marketers to design and deploy campaigns independently.

HSE24

Christian Schnetzer

CRM Team Lead