Case Study: Snow Peak achieves increased sales, stronger customer loyalty, and optimized inventory with SAP HANA

Building Sales and Customer Loyalty with SAP S/4HANA Enterprise Management

Snow Peak, a Japan-based outdoor gear retailer, sought to deepen customer relationships by using buying histories to make better product suggestions and manage events — but its operations were hampered by fragmented data (Excel, an outdated ERP, and handwritten notes), limited knowledge sharing among staff, and frequent stockouts that lost sales opportunities. The company needed a real-time, centralized system to unify customer, inventory, and operational information.

Snow Peak implemented SAP S/4HANA Enterprise Management together with SAP Hybris Commerce and Marketing and SAP BusinessObjects Predictive Analytics to run its loyalty points program, tailor product recommendations, and target event invitations. The unified, in-memory platform delivered real-time insights, optimized inventory to reduce out-of-stock situations, increased sales, and empowered employees to share knowledge and create new customer-focused solutions.

Snow Peak

Tohru Yamai

President