Case Study: CJ CGV Corp. achieves a real-time consumer platform and rapid digital transformation with SAP HANA (SAP S/4HANA)

Building a Better Customer Experience with SAP S/4HANA

CJ CGV Corp., a Seoul-based movie and entertainment operator with about 1,300 employees and roughly US$800 million in revenue, sought to evolve from a traditional theater chain into a global “cultureplex.” The company needed an IT infrastructure that could respond quickly to business change and globalization and wanted to create a real-time, interactive consumer platform to improve the customer experience.

CJ CGV implemented SAP S/4HANA with SAP Enterprise Support and the Enterprise Support Academy, enabling a real-time consumer platform and a rapid, well-orchestrated go-live in 100 days. The move delivered a digital transformation, faster SAP Solution Manager setup, and measurable benefits: 30% savings on training, 20% savings in implementation costs, and a 10% increase in sales productivity.

CJ CGV Corp.

SeungHwan Ra

CIO