Case Study: Bluefin Solutions achieves real-time sales reporting and improved pipeline visibility with SAP HANA

Bluefin Solutions Walking the Talk with SAP Hybris Cloud for Sales

Bluefin Solutions, a London‑based professional‑services firm (200 employees, £28M revenue) needed a modern CRM approach to support a growing sales team and to validate the software it sells. The challenge was to integrate its on‑premise CRM with a cloud solution that provided mobile access, real‑time reporting and a user experience good enough to demo to customers.

Bluefin deployed SAP Hybris Cloud for Sales with two‑way integration to SAP CRM, Outlook connectivity, account tagging and mobile updates. The change delivered instant, real‑time reporting (removing the one‑day lag), improved forecast accuracy, and better pipeline visibility — driving higher employee satisfaction, a projected 20% revenue increase next year and a 15% rise in conversion of qualified leads.

Bluefin Solutions

Thierry Crifasi

Head of SAP Cloud for Customer Capability