Case Study: Wienerberger achieves market-oriented sales planning and shorter forecast and budget cycles with SAP HANA

Achieving MarketOriented Sales Planning and Shorter Forecast and Budget Cycles with SAP HANA

Wienerberger, the world’s largest brick maker and a European leader in clay roof tiles, faced strong seasonal demand and struggled with slow IT performance, limited functionality, and high support costs that hindered accurate sales planning, forecasting, and budgeting across its subsidiaries.

Working with SAP Consulting, Wienerberger migrated its SAP Business Warehouse from Oracle to SAP HANA and consolidated ten solutions into a single planning applications kit (deployed on a Fujitsu appliance hosted by T‑Systems). The move enabled granular, bottom‑up sales planning by product and customer, one source of truth, faster rollouts, and continuous budgeting — cutting IT support costs by up to 70%, improving forecast accuracy and alignment across functions, and laying the groundwork to reduce working capital and improve margins.

Wienerberger

Thomas Landl

Head of CRM and Business Intelligence