Case Study: StepStone achieves higher sales efficiency and 20% better opportunity conversion with SAP Business ByDesign

Innovating Business Processes and Focus with SAP Business ByDesign

StepStone, a professional services company specializing in online recruitment, faced challenges in maintaining its leadership position after a period of strong growth. The company needed a unified solution to improve data integrity, reduce administrative overhead, and strengthen connections between its divisions. StepStone turned to SAP and its SAP Business ByDesign solution to address these issues and integrate findings from a customer-focus group.

SAP implemented its Business ByDesign solution across StepStone's seven organizations in five countries. This cloud-based platform provided an integrated system that streamlined the sales process, shifting the focus to leads and opportunities. As a result of working with SAP, StepStone increased its sales calls by 50% and improved its opportunity conversion rate by 20% within a single year, with salespeople now able to make up to 100 calls per day using the efficient new system.

StepStone

Bie Nijs

Functional Analyst