Case Study: Oriental General Trading boosts sales and efficiency with SAP Business One

How Oriental General Trading, a distributor of cigarettes, simplified all processes by implementing SAP Business One

Oriental General Trading FZE, a Dubai-based manufacturer, distributor, and retailer of tobacco and FMCG products, needed a flexible and scalable ERP platform to support its fast-growing international business. To address challenges around sales growth, reporting, and picking operations, the company chose SAP Business One, implemented with support from Seidor, and paired it with Produmex WMS by Boyum.

With SAP Business One and Produmex WMS by Boyum, Oriental General Trading simplified business processes, streamlined picking, and improved reporting with one-click access to information. The SAP Business One implementation delivered higher sales volumes, stronger profitability, better operational efficiency, and an ROI in under two years, while also giving the company the scalability needed for further international expansion.

Oriental General Trading

Jacob George

IT Manager