Case Study: Born Clothing Limited improves customer experience and streamlines retail operations with SAP Business One and SAP Customer Checkout

How Can Integrated Sales Channels Improve the Customer Experience and Drive a Business Forward

Born Clothing Limited, an Irish fashion retailer with 24 branches and an e-commerce business, was struggling with disconnected retail systems across point of sale, finance, warehouse, and online channels. The lack of integration created an inconsistent customer experience and made inventory, planning, and treasury operations costly. SAP Business One, along with SAP Customer Checkout and support from TRC, was chosen to help unify the retail platform.

SAP Business One and SAP Customer Checkout integrated Born Clothing’s in-store and online sales channels into a single, automated platform with real-time sales and stock updates. This improved efficiency, enhanced control of daily operations, and enabled better data-driven decisions on promotions and merchandising. The company can now fulfill thousands of orders each day and has reduced operational overhead by more than 30% through more efficient e-commerce fulfillment and returns.

Born Clothing Limited

Martin Murphy

Retail Director