Case Study: FC Ingolstadt 04 improves fan experience with SAP Event Ticketing

FC Ingolstadt 04 Exciting Fans with a New Ticketing Solution from SAP Event Ticketing

FC Ingolstadt 04, a football club whose rapid ascent to the German Bundesliga led to a surge in spectators, faced the challenge of streamlining complex processes and administrative tasks to improve the fan experience. To achieve flexible and integrated operations, the club turned to the vendor SAP and implemented its SAP Event Ticketing software.

The SAP solution integrated the club's online shop and physical stores with its financial accounting, creating a unified customer database for marketing, merchandising, and membership management. This implementation by SAP enabled faster ticket sales, provided reliable customer data across all departments, and allowed the club to offer fans improved services and personalized offers, contributing to a more enthusiastic fanbase.

FC Ingolstadt 04

Florian Günzler

Executive Vice President