Case Study: Sony Pictures Network India achieves 40% procurement efficiency and faster finance operations with SAP Ariba

Sony Pictures Network India - Customer Case Study

Culver Max Entertainment Private Limited (Sony Pictures Networks India), a Mumbai‑based media and entertainment leader with 1,200+ employees and businesses across TV broadcasting, OTT (Sony LIV) and content production, faced a highly manual and fragmented finance and commercial landscape. Key challenges included manual billing and collections, labor‑intensive supplier invoice processing, planning and reporting in spreadsheets, weak master‑data and content‑procurement controls, and limited visibility for profitability and cash forecasting—hindering scalability and timely decision‑making.

The company implemented a modern SAP S/4HANA‑based ecosystem with ~107 interfaces across ~40 applications, including SAP Ariba, OpenText Invoice Management, SAP Bank Communication Management, Anaplan, SAP BW/4HANA, BPC, SAP Analytics Cloud, SAP BTP and Intelligent RPA, plus custom Fiori apps and API integrations. Outcomes include 50–60% faster customer billing, 50% reduction in supplier invoice processing, ~40% effort savings in procurement, 50% fewer PO amendments, 35% faster annual budgeting, 40–50% quicker collections application, and a month‑end close shortened from workday 3 to workday 1—unlocking automation, real‑time analytics and stronger controls.

Sony Pictures Network India

Nitin Nadkarni

Chief Financial Officer