Case Study: SBB (Swiss Federal Railways) achieves 60% improvement in data quality and a future-ready master-data hub with SAP Ariba

SBB Enabling Data-Driven Resilience on a Robust and Connected Data Foundation

SBB AG is Switzerland’s integrated rail company, moving about 880,000 travelers and 185,000 tons of goods daily across passenger services, freight, real estate, and infrastructure. Facing shifts in travel patterns since COVID‑19 and rising volatility, SBB struggled with isolated applications, inconsistent data quality, limited governance, and low process automation—hindering speed, efficiency, and the ability to meet changing customer expectations.

Working with SAP and partner Camelot ITLab, SBB implemented SAP BTP along with SAP Sales and Service Core, SAP Master Data Governance, and SAP Ariba to create a central master‑data hub and unify supplier and customer lifecycles. The connected platform streamlined CRM and procurement processes, enabled greater automation, and improved overall data quality by 60%, delivering a future‑ready foundation for more efficient, flexible operations.

SBB

Patric Binzegger

Lead Cross Data and Architecture