Case Study: Ricoh expands its customer base and streamlines procurement with SAP Ariba

Ricoh Using E-Commerce Expertise and the Ariba Network to Acquire Customers and Strengthen Relationships

Ricoh, a global technology company, faced the challenge of reaching new customers and strengthening relationships with existing ones through its e-commerce and procurement operations. To address this, the company turned to vendor SAP Ariba and utilized the Ariba Network and Ariba Punchout solutions to integrate its catalogs with buyers' systems.

The solution implemented by SAP Ariba involved Ricoh joining the Ariba Network to find new prospects and becoming an Ariba Ready Platinum supplier. This provided a simplified, customized shopping experience for buyers. The results included orders processed with higher accuracy, faster invoicing, decreased costs, and easy catalog updates. SAP Ariba's solution helped Ricoh grow its customer base and solidify existing relationships.

Ricoh

Stephanie Pike

Vice President, Digital Customer Experience