Case Study: Merck achieves 40% B2B sales growth with SAP Ariba

Merck Redesigning the order-to-cash process to strengthen customer relationships

Merck, the global science and technology company, wanted to realize its digital go-to-market strategy for its lab supplies business while strengthening customer relationships. To do that, Merck worked with SAP Ariba, using SAP Business Network integrated with SAP Ariba solutions to modernize its order-to-cash and order management processes.

SAP Ariba helped Merck automate and streamline quotation and order processing, reduce manual paper-based work, and connect electronically with customers. In the 12 months after implementation, Merck saw a 40% increase in B2B sales, a 15% increase in digital channel share, and lower operating costs, while improving service delivery and operational efficiency.

Merck

Lucas Gurevich

B2B and E-Commerce Specialist