Case Study: Teleflora achieves up to 50% reduction in cost of doing business with SAP Ariba

Lowered Cost of Doing Business by up to 50 Percent with E-Commerce

Teleflora, the world’s leading flower service headquartered in Los Angeles with a network of thousands of member florists, needed to win large, electronically enabled corporate buyers for gift purchases while delivering an easy online experience (90% of floral sales occur online). The company also faced the challenge of onboarding customers quickly with high customization, providing an outstanding shopping experience, and helping buyers manage and control spend to eliminate maverick purchases.

By joining the Ariba Network in 2011 and deploying Ariba Express Content and PunchOut catalogs, Teleflora automated ordering-to-payment, provided real-time inventory and same-day local delivery confirmations, and streamlined customized onboarding. The changes cut the cost of doing business with Ariba-enabled customers by about 50%, accelerated onboarding, reduced enablement costs, grew sales and pipeline, and improved customer satisfaction and spend controls—while preserving Teleflora’s same-day delivery and satisfaction guarantees.

Teleflora

Mark Cooper

Vice President of Partnership Development