Case Study: JP Promotional Products achieves $100K in new business and enterprise opportunities with SAP Ariba’s Ariba Discovery

JP Promotional Products Expanding Horizons with Ariba Discovery

JP Promotional Products is a woman‑owned, family‑run distributor of imprinted promotional products based in Ossining, NY. With a very small team serving customers from mom‑and‑pop shops to Fortune 500s and major universities, the company’s challenge was consistently attracting new clients and breaking into larger accounts while keeping marketing costs under control.

JP Promotional joined the Ariba Network and subscribed to Ariba Discovery AdvantagePlus to gain visibility and access targeted opportunities. The platform proved an affordable prospecting channel—staff use it regularly to respond to leads, build relationships with large buyers and suppliers, and win new work. Results include sustained growth (5–8% annually), seven‑figure baseline sales, and about US$100,000 in new business from Ariba in one year.

JP Promotional Products

Shari Pulver

President